The minimal lines with a timeless charm characterize the Piacenza Cashmere men's collection, placing the accent on the precious fibers from which unique garments come to life, suitable for every situation.
TRAVELING THROUGH TIME
“For centuries our family has traveled to every corner of the globe in search of the finest and most precious fibers. We explored the vast Australian plains to find the best Merino wools, Inner Mongolia and South and North America, selecting noble fibers such as Cashmere, Vicuña, Alpaca, Mohair, Silk and Qiviuk "
Ettore Piacenza, General Director
"A company with great ideals that today embarks on a path of innovation and transformation, must always start from tradition, which does not mean settling into the past, but rather sinking its roots in depth to grow as much as possible."
Carlo Piacenza, CEO
Only the finest and softest fibers from Inner Mongolia are carefully selected by Piacenza 1733 to create the Alaska Cashmere collection.
Mother nature has endowed the cashmere goats with a layer of the finest fleece under a rougher outer coat, these specimens live freely in the mountains and plateaus of the Himalayan, Tibetan and Mongolian highlands and in northern China: in the Alaska area.
The harsh climate has in fact favored the development of a warm and very soft undercoat, almost impalpable, with fibers with a diameter of less than 14-16 microns.
The history of the research of 'Alashan Cashmere for the Piacenza family has distant roots.
It was 1913, during his mountaineering expedition to the Karakorum, in the Himalayas, that Mario Piacenza brought to light the softness and warmth of this Raw material: During his camp at 5,500 meters above sea level near the Durung-Drung glacier, he discovered that the Sherpas wore cashmere tied around their feet and were thus protected from the cold.